Writing by 
Darrin Dickey (Check me out!) on Thursday, 7 of August , 2008 at 3:43 pm
If you’re a fan of history and/or gardening and you’re going to be in Georgia next Tuesday (August 12th), you should drop by Berry College’s Oak Hill for a Historic Gardens of the South seminar. Oak Hill is an old plantation home owned by Berry College and contains The Marth Berry Museum. It’s a registered Historic site and a AAA Star Attraction. My cousin Jennifer Word Dickey is the director there and will be giving a free presentation on the historic gardens of Oak Hill. It starts at 7 p.m. and is FREE and open to the public.
You can get more information by calling 706-368-6775 or going here.
Category: Personal
Writing by Darrin Dickey (Check me out!) on Friday, 11 of July , 2008 at 10:05 am
It’s a well-known concept among hardcore marketers that economic downturns and recessions are the worst time to cut back on marketing. While it seems logical to cut back on all expenses during economic difficulties, the truth of the matter is financial downturns frequently offer your best opportunities to grab market share. Why? Because your competition is busy doing the logical thing and cutting back on their marketing.
It seems the state of Georgia and New York City are taking note of this marketing concept and making a move to draw in tourists. On July 10th, the Atlanta Journal-Constitution reported that Georgia is making more than $1 million in grants for state tourism development through their Georgia Tourism Foundation. The grants aren’t going specifically to history organizations, but they are in the mix including the Augusta Museum of History.
Likewise, I’ve commented recently that with gas prices skyrocketing, now would be a perfect time for historic sites to try to pull in local tourists. Especially since many of us tend to miss seeing local sites in favor of trips to other places. New York City is doing just that. They’re encouraging people in the area to “Go Local” and visit the many tourist sites within the five boroughs of NYC.
I hope somewhere along the way, we get to hear back how successful these endeavors are. Maybe they will inspire other communities and organizations to do the same.
Category: Marketing 101, Marketing Ideas
