Connecting With Stories
Writing by 
Darrin Dickey on Friday, 19 of October , 2007 at 3:12 pm
I’ve mentioned before that I think a great way to connect people with your brand, no matter if that brand is Coca Cola or Daughters of the American Revolution, is with stories that are meaningful to them. New online technologies are making it easier and easier to tell those stories, be it through websites, blogs, video, podcasts, Twitter, Jaiku or any number of other technologies emerging daily.
Someone Who Gets It
I’ve found one guy who “gets it”. And he’s in a place you might not first think to look for him. He’s 8th Grade teacher Eric Langhorst. He’s so passionate about using technology to teach history that he maintains a blog about it and does speaking engagements on the subject. And his passion for history and teaching the subject are so contagious that others are noticing. Mr. Langhorst was just named the 2007-2008 Missouri Teacher of the Year. (Perfectly fitting that he podcasted about it.) In addition, he was awarded the 2007 Governor’s Humanities Education Award. (Congrats to him!)
Check out his blog here. I’ve subscribed. He may be officially teaching 13-year-olds, but I know I can learn a lot from this guy!
Who inspires you? Where do you go to learn how to better promote your organization or tell stories that fan the flames of passion for history in other people? Add a comment to this entry or give me a shout out and tell me about them.
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Category: Blogging, Marketing Ideas, Podcasting, Twitter
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